I’ve attended every one of the 6 Flash on the Beach conferences. It has been a yearly fix of inspiration, connection to an industry which I’m often isolated from in the corporate environment and straight up good fun. This reached it’s zenith in 2009 where I came out of the Brighton Dome hypnotised and dizzy with the possibilities of the medium. I’ve often equated it to the first time I encountered the web in 1994 which fueled a passion for the creative opportunities for technology that I carry with me now. That was an incredibly important event for me and it also marked the point at which Flash on the Beach had ceased to become purely a technically-focussed exchange of techniques and practices in Flash development, and instead became a creative propagator – a shot in the arm for a jaded developer.
Fast forward to 2011 and it’s very obvious that, a: we’ve come a long way baby and b: that FLASH on the beach is a definite misnomer. For instance, Flex is notable for it’s absence (I don’t think there’s a single session on it in fact) and the talk of RIA’s and the Flash Platform which were in vogue until the Jobsian witch hunt kicked in is not to be found. Flash is talked about only in terms of enhancing web content, and gaming, which is clearly the technology’s stronghold. HTML5, design principles, type, motion graphics, filmmaking, Processing, ofx all merit focus and one gets the impression that showrunner John Davey has been steering towards this point all along. It’s of no surprise to me then when he announces at the end of the conference that this will be the last event under that title.
I did make extensive live notes which I publish here in full (strictly only for the very curious and more for my own record than as a public-facing document), but here are some highlights, links and salient points.