Andrew Dobson has been working at the intersection of the creative process and digital technology since the mid 90s. A self-taught coder with no formal computing education, he came into the industry through being immersed in it's early culture, from MOOs and BBS systems through to London's nascent 'cyberpunk' and electronic music scene.

He cut his teeth at the initial London office of Razorfish in the late 90s prior to the dotcom collapse, and has then navigated a wavy path through the industry, first as an interface developer specialising in rich media experiences utilising Flash, and then as a creative practioner, strategist and all round digital jack-of-all-trades.

At BSkyB he establised their first creative technology practice, growing and leading a team of developers to prototype new forms of interface and leading the development of the Transvision digital signage system which put real time Sky News bulletins on DOOH screens at every major UK rail station. He also developed experimental interfaces for programme listings based around metadata which pre-dated the launch of Netflix by a year and became the basis for some of Sky's on demand services.

Moving back into the agency world in 2012, he has since been an in-demand Technical Director, overseeing the successful delivery of a huge range of digital experiences, from websites and strategic platform, social content and mobile apps, installations and campaigns.

A two year stint at leading consultancy Wolff Olins placed him in the heart of brand strategy where he helped clients and creative teams alike navigate the ever evolving world of tech innovation, ensuring that brand narratives were fit for purpose in a digital world.

He is currently the Head of Creative Technology at Publicis•Poke where he creates memorable brand moments using the full gamut of digital tech, leads the agency's technical strategy and consults throughout the Publicis Groupe on creative technology matters, immersive and generative production and arts and emerging platforms and paradigms.

He regularly writes on digital technology matters and is an active member of the Publicis Groupe Metaverse global CoE.

Andrew Dobson can be contacted here: